senz° was the brainchild of young Industrial Design and Engineering student Gerwin Hoogendoorn. After a frustrating week, where three umbrellas succumbed to the elements and broke, he felt a calling to devote his graduation project to design the ultimate umbrella. An umbrella that could withstand the elements, specifically wind. True to his word he accomplished his mission. 3400 years after its invention in Egypt, the umbrella was finally taking on a new form!