A.P.C. was born out of opposing the ostentatious fashion trends of Paris which were incredibly significant at the time as well as the designer's distaste for ill-fitting clothing. Instead of opting for elaborate designs, the designers wanted to set a style in which the clothes never overshadowed the wearer's personality. Subtle nods to current trends are partnered with staples of quality, style and a sense of effortless fashion. Translated across menswear and footwear you can browse this season's highlights available online and in-store at Stuarts London below.
The brand stands for Atelier de Production et de Création which translates into production and creation workshop in English. The ‘ready to wear’ brand was initially founded by Mr. Jean Touitou in 1987. Specialising in minimalist designs, it is renowned for its clean lines and simplistic patterns. Also renowned for their raw-denim selvedge amongst denim enthusiasts A.P.C. is a well-known brand within the French capital.
