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Farah x YMC

In celebration of Farah's 100 year anniversary, Farah has teamed up with YMC to create a unique collection that focuses on Farahs importance in subculture. YMC brainchild Fraser Moss uses the rudeboy culture as his basis, a subculture that he knows fondly, Ethiopian flag colours have been used throughout whilst iconic styles such as the hopsack trouser have been brought back. As relevant today as it was in the '70s, this collection is bound to be a hit amongst any fans of Farah. 

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Behind The Collaboration

Two iconic British brands that share many similarities, Farah and YMC have both played a heavy role in clothing some of Britain's most historic subcultures. YMC brings their contemporary take on some of Farah's old silhouettes in a welcome update of Farah's archives. A great celebration of the brands 100 year anniversary.

Farah x YMC - Stylists Notes

YMC brings a slightly looser, relaxed silhouette to Farah's often slimmer styles. Taking heavy inspiration from Rudeboy culture, expect lots of red, gold and green as well as indigo throughout. Pair with other looser styles and vintage garments for a classic look that remains contemporary.