Founded in 1989 on the firm base of Yuki Matsuda’s unique vision, monitaly looks to America’s past with a focus on elevating classic casual and formal garments into unique and modern styles. The result is unmistakable, with a firm foot in the post and the other in contemporary fashion the brand creates clever, re-contextualised pieces that you wouldn’t find anywhere else.
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Yuki Matsuda is perhaps not as well known as some of fashions biggest designers, but for those interested in timeless designs and quality clothing he is one to know. monitaly is his key menswear brand, focusing on high quality production and vintage designs re-contextualised for modern life, monitaly is one of the quintessential brands revitalising classic American style.
Monitaly - Stylist Notes
Drawing heavy inspiration from '50s Americana designs as well as surfing, hunting and workwear. monitaly uses vintage style fits but updates them for the modern consumer, this means that the fits are comfortable and timeless without coming across like true vintage pieces.