In 1962 PORTER was launched as the first private label from Yoshida & Co. with the focus being on connecting customers with the manufacturer of their product by providing more transparency on production methods, materials and design processes - an area that founder Kichizo Yoshida believed was overlooked by other manufacturers at the time. Since then, they have gone on to produce over 1,500 bags, crafting products suitable for every occasion - finished using premium fabrics, hardware and production methods that are in-tune with modern day expectations.