YMC (You Must Create) is a British label that takes its name from a quote by industrial designer Raymond Loewy who said “You must create your own design style”. Aimed at people who enjoy quality and function in every stitch, YMC's clothing form the building blocks of the modern wardrobe. With its foundations rooted in workwear and military clothing, the brand combines this with a DIY attitude and inspiration from literature and the arts for a brand that continues to subvert expectation while offering easy-to-wear wardrobe classics with a touch of modernism.
