Scandinavian footwear brand Tretorn have made their mark on everything from tennis courts to challenging landscapes. Whilst Tretorn develop new outdoor styles and manufacturing, they are perhaps best known for their classic tennis shoe staples which became popular not just amongst tennis players such as Björn Borg but also fashion conscious Ivy Leaguers. Tretorns sneakers largely remain unchanged today, other than improvements to the eco-friendly manufacturing process and materials.
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Beginning as a rubber factory in Sweden in the 19th century, Tretorn focussed on utilising their rubber to create functional clothing and material for outdoor workers. Later on in their history, 1967, they released the iconic Nylite canvas sneaker which was a hit amongst tennis players for their comfort as well as celebrities such as Billy Joel for their casual style. To this day they continue to produce the iconic tennis shoes which have gained cult status amongst those in the know.
Tretorn - Stylists Notes
The sportswear staples are the real column of Tretorns latest collection, expect clean and minimal lines that undoubtedly exude subtle charm and cool. These subtle lines also make them easy to wear and pair, ideal to match with a pair of chinos for a preppy sportswear look or with a pair of straight fit jeans for a relaxed style that puts focus on the minimal sneakers.