Saxx Underwear

Pioneers of comfort and champions of change, SAXX are the original creators of men's pouch underwear-a revolutionary invention introduced almost two decades ago. Since then, we've been transforming men's comfort in ways that make a real difference.

SAXX tackle men's discomfort head-on. They confront those awkward, unspoken issues with courage and determination, offering solutions that deliver extraordinary comfort and support.

For too long, men endured discomfort as a fact of life. But SAXX's founder, Trent Kitsch, saw things differently. Noticing the need, he stepped up to create an innovation that changed men's underwear-and men's lives-for the better.

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80s casuals

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Behind The Label

In 2006, Trent Kitsch found himself enduring hours in a damp, restrictive ocean suit during a fishing expedition, leading him to realise that there had to be a more comfortable solution to prevent the discomfort of chafing.

With his background as a former baseball player, Kitsch envisioned a unique approach: an inverted version of a catcher's mitt, designed to cradle and protect with support, built directly into men's underwear. This innovative idea sparked the beginning of a revolutionary design, aimed at delivering ultimate comfort and relief from chafing in any environment.

After his fishing trip-and with the hammock concept still lingering-he collaborated with a skilled seamstress and designer, using himself as the fit model, to craft a unique, paneled fabric hammock designed to prevent uncomfortable friction by keeping his testicles separate from his legs.

After testing fourteen prototypes, the innovative BallPark Pouch- was perfected, and SAXX Underwear was poised to transform comfort for men everywhere.

Today, SAXX remains committed to its mission: to provide next-level comfort that feels effortless, free from restrictions or distractions.

Every SAXX collection is crafted with specific activities in mind, incorporating innovative technology designed to make a real difference in your comfort.

SAXX delivers the support you desire, boosting your confidence when it matters most, with underwear and apparel that redefine your daily experience.