The North Face

Named after the mountain's most demanding face, The North Face has been outfitting adventurers since 1966, empowering them to achieve their aspirations. Guided by the ethos of Never Stop Exploring-, their journeys fuel a relentless pursuit of pushing the boundaries of performance and potential.
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Behind The Label

The North Face, founded in 1966 in San Francisco by Douglas Tompkins and Susie Tompkins Buell, began as a small mountaineering retail store. Named after the coldest, most challenging side of a mountain, it quickly gained a reputation for high-performance outdoor gear. By the 1970s, The North Face was pioneering innovative designs, becoming a favourite among adventurers and explorers. Over the decades, it expanded into a global brand known for its commitment to quality, durability, and sustainability. Today, The North Face is synonymous with outdoor excellence, offering a wide range of apparel, equipment, and footwear for all types of outdoor activities.